LURE was founded in 2013 and was known for being BOLD, funky, unique and high quality with our shoes and accessories. When we introduced clothing we had to find our niche and build it. Here we are now ready to ease women completely out of their comfort zones with fashion. Are you ready to BeLURED? High quality, BOLD colors, abstract prints, modern, contemporary, trendy, coordinated statement pieces and eye catching looks. We offer unique and dramatic outer wear sometimes mixing textures, textiles, graphics and more to create the perfect statement look. As we expand to new locations sign up to be a rewards member and join our VIP groups for specials.